Website Design

Are you looking for a website that makes your brand unforgettable, connects with and inspires prospective clients and improves user experience? creates a custom website in line with your business requirements. Hire the most committed world-class team of professional website designers in the US.

Why website design matters

When a user visits your website, the first impression is more important than ever. It’s your website design that decides how the visitors perceive your brand. The kind of impression your website leaves on your users determines whether they spend time on your page and learn more about your business or leave it and turn to your competitor. The design of your website plays a vital role in establishing your online marketing presence.

How to build a better-converting website

Many websites are either designed to show-off a design masterpiece or in a hurry to start a business as soon as possible. The foundation of a website decides whether it is going to be a conversion generating machine or a total failure. Apart from aesthetic excellence, you need to focus on its functionality, discoverability and ease of use. It’s a business and your potential consumers don’t enjoy playing hide and seek. Just make sure they find it easy to discover pages, content and information. When users find a website awesome, search engines pay attention too.


When you say a website has a great design, you mean it focuses on the needs and wants of the end-users. The designing of a website should be started with keeping user experience always as the top priority. Pretty web pages and flamboyant features are cool but usefulness and usability of the website is what really makes your end-users stay, explore and likely convert.


The generic notion behind building a website is to make it look pretty, drive traffic and promote conversions. But, not every organization has the same goals. Before building a foundation for your website, the designing team must be clear about its purpose. Your website is like a treasure trove that attracts the right prospects.


The users will engage and convert only when they are able to find your website and the information they want without any difficulty. Discoverability or learnability is nothing but the ease with which your end-users learn to use the things that they discover on your website or app. Ergo, paying attention to discoverability is quite essential while creating a website.

Designing websites for a happy user journey

We enhance the digital experience through user-friendly web designs

Our website design process

A lot of work goes into the website designing process to ensure the website meets its objectives. Building a website is more than aesthetics, coding and technology. It’s like an exceptional story crafted after an exceptional process.

Discovery +User Research

Getting to know you (and your users)

The discovery phase is the initial phase of website designing where all the important and relevant information is collected to create a great, bespoke design that enhances user experience. The information may include user personas, user journey maps, pain points, your business, products and services, goals, establishment story, target consumers and some other aspects. When the designing team is well-aware of your story, they can convey the same efficiently to your end-users through a professional and interactive website.


Envisioning a site that means business

While designing a website, it’s easy to focus on aesthetically pleasing factors but quite crucial to think about meeting your business’ digital goals. The ultimate goal of creating websites is business and the whole process must revolve around it. A well-thought strategy makes it easier to identify the goals and accomplish them with flying colors.


Once the designing team is done with creating a powerful and unique strategy for a website, it’s time to come up with a robust plan. There can be multiple goals for a website creation. The planning phase concentrates and emphasizes on the most important ones. The elements like tone of voice, how to build a unique brand personality, usability of the site, the choice of color, font, imagery, call to action, etc. are some prime concerns.


Bringing the website to life

This phase is all about building wireframes. It is basically the basic layout or simpler version of your website. Wireframes are the building blocks of a website which give a fair idea about the positioning of the elements on the website and how these elements will function. The next step involves actual website designing that can be seen and used by the client and end users.


Finding the words to inspire and convert

Words can be powerful and inspire and bring the greatest happiness if chosen and used wisely. The content marketing team curates content that can express your company’s unique value proposition. When your copy is well-crafted, it keeps your readers engaged and makes them take an action like submitting a form or making a purchase. The copywriters take care of content for website pages, landing pages, social media platforms, and ad copies.


Maximizing relevance, reach and discoverability

Now that your website design is approved and ready for end users, it’s time to impress search engines too. Search Engine Optimization plays a crucial role in website designing. You need to make sure your site navigation is search engine friendly to maximize its relevance, reach and discoverability. The design needs to be mobile-friendly and multi-browser compatible so that a broad spectrum of audience can access it.

Development, QA and Launch

Once the design and SEO checklist are taken care of, it’s time to write the actual codes and make the website ready for the web. During the QA process, it’s made sure all the links are properly functioning and the website is loading perfectly on different browsers and devices with a decent speed. The errors that are found during QA are fixed and the website is prepared for the grand launch.

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155 Water Street – Fifth Floor
Brooklyn, NY 11201
T: (646) 389-1229

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